Digital marketing is continuously growing and evolving, but some significant changes are expected in 2022. Companies and brands must not only plan for the future of digital marketing like they did when they got Google Algorithm Updates 2021, but also be ready to capitalize on it. Here are the top digital marketing trends to watch in 2022 and how you can utilize them – Increased multi-channel marketing strategies Members of your target market aren't limited to one method of communication. You won't be able to either. Effective marketing strategy would require a presence across all of the major channels, especially with so many social media outlets having significant market penetration and large numbers of users. The use of a consistent message across a variety of media will become more common. Customers’ voices being heard Chatbots are already prevalent in B2C engagements, and AI has generated a multitude of specialized applications for everything from market information to dialogues. Consumers are increasingly using their voices for web searches and even purchases, even if they don't need to speak to a human. Voice searches on mobile devices are already used by 27% of the world's online population. This accounts for roughly 18% of overall spending, or $40 billion. Hearing the voices of customers will become increasingly crucial. Influencers continue to grow (even for B2B) Influencer marketing is expected to hit $13.8 billion in 2021 and keep growing as per the digital marketing agency Los Angeles. Because the influencer is promoting the product, influencer marketing automatically convey context and relevance. Influencer marketing is still popular among B2B companies, as evidenced by Adobe, SAP, GE, and PWC. Marketers should look for ways to collaborate with influencers in their industry. Increased multi-channel marketing strategies Members of your target market aren't limited to one method of communication. You won't be able to either. Effective marketing strategy would require a presence across all of the major channels, especially with so many social media outlets having significant market penetration and large numbers of users. The use of a consistent message across a variety of media will become more common. Increased personalization You've probably heard it before, but it's still true and relevant in 2022. To cut through the clutter of messaging, inbound marketing — that is, search engine marketing, blogs and content, and social media – must talk to consumers one-on-one. In digital marketing, effective CRM and CMS integration for consistent, targeted brand communications will become the norm. Ongoing rise of CSR The relevance of a brand's ethics to consumers is already evident in the way recent messages have transformed into campaigns, notably from multi-national corporations. According to a research conducted in the United States, 40% of consumers will boycott a firm if it engages in corruption or fraud, while 44% will boycott brands that abuse animals - the most common reason provided. Brands will continue to communicate that they are genuine, that they connect with the communities in which they operate, and that they care about the environment, offering customers yet another incentive to pick them.
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May 2023
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