Google Adwords is one of the best ways to engage customers online. However, it is often neglected. So, here’s everything you need to know about how Google Adwords can help build a solid online visibility. The modern world is witnessing a shift over in consumer behavior. Thanks to digitization, customers now run an online search before making any purchase; big or small. So, companies must also have a solid online presence to be visible and be found by their target audience. A significant chunk of resources are also required for online advertising. However, it is important to ensure that the resources are spent in the right place. Online Visibility with Google Adwords Given Google’s expansive reach, it is recommended to spend a significant amount of money on Google Adwords. Google Adwords campaign management has proven to provide attractive results. Effective PPC management Los Angeles boosts website traffic, increases the number of phone calls, and shows an increase in in-store traffic. Google Ads are effective because they show up when the customers are on the lookout for products and services that you have to offer. When they see your ad at that very time when they are in need, it is bound to show positive results. Google ads allow sharing of ads with the target audience at the right time. What’s more, they can be tailored to suit any budget. At any time, the budget can be increased, decreased, or even eliminated by removing the ad from display as per the requirement. Google ads, as mentioned above are the best digital strategy to spend on. The figures reveal it too.
Now that the effectiveness of Google Ads is proven, here’s everything about how Google Ads work. How It Works? Google ads display the advertisement on the search results when customers look for similar products or services. Multiple advertisers bid on the search terms and keywords relevant to their brand or product. The highest bidder’s ad is displayed on the top of the SERP. Customers in need of the service or product see the ad. Odds are high that they click on the ad and reach the advertiser’s website. The more the clicks, the more the website traffic, increasing customers, and increasing revenue. It is important to understand that the bidding amount alone fails to take the ad to the top of the search engine page. It is the Ad rank that determines the placement of the ad. Ad rank is based on two factors, one being the bid amount and the other being Quality Score. Quality Score is determined by the quality and relevance of the ad. The measurement criteria of the quality score is the number of clicks received by the ad when displayed, also known as CTR. The higher the CTR, the better is the rank of the ad. CTR is dependent on how well the ad matches the user’s search intent. When the keywords match the user’s search keywords and provide the user with an engaging experience on the landing page, it results in a higher CTR. When quality score is good, even a lower bid can get a better rank by Google. It is therefore, important to focus on customer experience and keywords before making a higher bid. Google Adwords, when done right never fail to display attractive results.
0 Comments
|
AuthorA boutique digital marketing agency. We provide world-class services in the field of online marketing, Search engine optimization, branding, website development, lead gen, and eCommerce solutions. Archives
May 2023
Categories |